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If you're using AdSense to monetize your sites, you can rest easy knowing that Google is probably the most dependable AND profitable internet company on the planet. They're not going away, and the AdSense program is here to stay.

In their most recent quarterly report, Google announced revenues of $2.46 Billion for the 2nd quarter of 2006. Of this amount, about $1 Billion was generated by AdSense from AdSense publishers' sites.That represented a whopping 58% increase over AdSense revenues for the 2nd quarter of 2005.

In other words, the AdSense program is GROWING, and Google is paying its AdSense publishers a LOT of money!

As you can see, the AdSense program is VERY profitable for Google, which is reason enough for them to protect it vigorously to make sure it stays profitable for them AND their publishers for a long time to come.

AdSense is one of the most profitable ways to monetize websites, and many of my members are experiencing tremendous results. Even those who are just getting into AdSense for the first time are receiving four and five figure monthly paychecks.

There is a more profitable way to monetize your site than AdSense. Is that statement a fact?

The answer is maybe.

It really depends on your site, and how much work you want to do.

In general, you can make the most amount of money from a website by selling your own product. Obviously that takes more work, and may be a less realistic option for some people.

There are also many informational (content-based) sites that would not be suitable for a product. The question then becomes, how can I monetize the traffic that my site receives?

You could put up AdSense, you could sell advertising space, you could promote products as an affiliate, you could capture leads, etc.

There are many ways to monetize a website, and there have been for a long time. The best method of monetization for a particular site depends on several factors.

What type of site is it? How much traffic does it get? Does this industry have a good payout per click? What percentage of your visitors are repeat visitors? Are there CPA opportunities associated with the topic of your site? What are your short term and long term business goals? Are you truly building a business?

I believe that for most people, AdSense is the best method of monetization for most of their content-based sites.

Okay, so far we've established two things...

1) AdSense is alive.

2) There are multiple ways to monetize websites, and AdSense is often the best.

Next let's take a look at the purported "latest and greatest" way of making money online...

"Click flipping."

First of all, what is it?

Basically, click flipping is paying for traffic on a pay-per-click (PPC) network such as AdWords, and monetizing that traffic in a way that yields more revenue than the amount spent on the PPC traffic. Visit our website http://www.adnikaparna.info/index.htm

AdSense/AdWords arbitrage is one example. An arbitrager might pay 5 cents for a click on AdWords, and send the visitor to a page where he will make 20 cents from an AdSense click. The problem with that model is that it's risky, and Google doesn't really like it. In fact, Google is doing some things to make it more difficult.

But of course there are other ways to monetize the click you just bought.

The click flipping technique relies on PPC networks such as AdWords/AdSense.

So as long as click flipping is alive, AdSense MUST be alive!

You can not say that click flipping is alive and AdSense is dead.

In fact, the more people that get involved in click flipping, the more I will profit from AdSense because those pennies spent on PPC are landing in MY jar! And IF click flipping gains popularity (again), the bid prices will continue to rise as the competition increases. The click flipper's return on investment will go down, while my income continues to go up!

AdWords has implemented some new pricing strategies which has made it more DIFFICULT for click flippers. Just like Google has been tweaking the AdSense program, they are also adjusting the AdWords program to protect the best interests of their own company, their advertisers, their publishers, and their end-users.

Whereas some click flippers were accustomed to getting a steady flow of traffic at 5 cents a click, Google suddenly wants $10 per click for the same keyword.

This has caused a bit of a shakedown in the AdWords program, which has created open opportunities for some slightly modified techniques to be implemented.

More care must be given to the types of landing pages that are used by click flippers, or Google may suspend the ad. And with the increased level of time and skill required to create profitable campaigns, it becomes more important to have highly profitable payouts with higher profit margins from your revenue sources.

CPA networks often provide better payouts than typical affiliate programs, sometimes with easier ways of getting paid. Often the most attractive type of CPA program is those that pay per LEAD.

Instead of having to make a sale, you simply need the visitor to provide their contact information to the advertiser.

In high-profit industries, like insurance, real estate, business conferencing, etc; those leads are worth a lot to the advertiser, and thus they are willing to pay you a premium for them.

If done right, click flipping can be very profitable, and CPA networks are certainly a good revenue source for marketers to investigate and test.

A Few "Buts"

There are a few things you should know before jumping into the click flipping game.

-It takes time

-It takes money

-It takes a lot of testing

Your revenue source may quit without telling you. Yes, I've seen it happen many times. I would not say that's a reason to avoid the click flipping technique, but it reiterates the absolute importance of tracking your results daily.

If you're a high level click flipper spending $500 a day to send traffic to a certain CPA offer, you could burn through a lot of cash pretty fast if you're not carefully tracking your results. The same problem can happen if one of your partner's sites is simply down for a day. Any traffic you sent them was obviously wasted.

This is not to try to scare you away from click flipping; I'm just trying to bring some balance to the picture.

Some people would have you believe that it's a "risk free" business, or that it runs completely on "autopilot", but that's not showing you the whole picture.

You simply need to understand that there is risk involved, and there is work involved...even after the campaign is set up.

With AdSense, I am never really at risk of losing money. Even if my site goes down, I'm not going to be losing money. Of course I wouldn't be making any money, but at least I wouldn't be throwing any money away.

On the other hand, risk is a necessary part of business too, and that's why I'm not giving the absolute thumbs down to the technique.

"Click flipping" reduces the role and value of your business to that of a middleman.

You are simply taking visitors from one source, and sending them to another source. You're a traffic middleman.

You are not building value into your OWN business. Your visitors will not remember YOU, they will remember the site they finally ended up on.

"AdSense publishers are bottom feeders."

First of all, it's downright demeaning. But if you want to call me a bottom feeder, you can go right ahead... just keep in mind that it couldn't be further from the truth. Let me make something clear...

AdSense publishers are NOT bottom feeders.

Unlike click flippers, who act as middlemen or brokers in a transaction, AdSense publishers own a real business.

What kind of business? A virtual real estate business.

Most people know that in the offline world, real estate is one of the most stable and profitable investment opportunities available.

The same is true for the online world.

Who are the real estate tycoons on the World Wide Web? Hmmm... come to think of it, most of them are AdSense publishers! Look, when it comes to evaluating the long-term viability of building content sites versus being a click flipper keep this in mind...

Click flipping depends on PPC networks.

The only conceivable way that AdSense could die if the PPC business model dies. If AdSense dies, click flipping dies. Okay, so if AdSense dies, the click flippers would need to reinvent the wheel again to replace their income that was based on a tactic and not a foundation. But the AdSense publishers would lose their income too, right?

WRONG!

Remember, my business model isn't based on a tactic. It's based on building online real estate. If AdSense goes away, guess what? My real estate is still there. And because I've provided VALUE for my visitors, they will still be there too.

There will be a few skeptics who are thinking... yeah right, you're just saying all this because you're the AdSense Guru and you're trying to protect your own interests...

By the way, in my materials and when I speak, I've ALWAYS taught that you should utilize multiple streams of income, and I've never said that AdSense should be your sole and exclusive income stream.

What I DO teach is that you should build quality content sites, and use AdSense to monetize them.

Remember, way back a few pages ago I listed several ways of monetizing websites? There will always be multiple ways to monetize a site. If AdSense died the next Sunday night, most of my "AdSense sites" would be making money again by Monday morning...just by changing the revenue sources.

For more information, books, guide and advice visit at

http://www.adnikaparna.info/index.htm
http://www.adnikaparna.info/ppcprofit.htm
http://www.amazanbey.com/adsenseempire.htm

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Friday, December 21, 2007

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